Innovative loyalty app to boost local retailers and tourism

Harborough District Council is helping launch an innovative digital loyalty scheme, called ‘LoyalFree’, which helps boost business for shops and the tourism sector across the UK through an online loyalty scheme.

The initiative is a partnership between the council and two young entrepreneurs from Leicestershire – DMU graduate Jason Nesbitt and former resident of Market Harborough Sophie Hainsworth.

LoyalFree helps businesses attract new customers via a profile showcasing their offers, reviews, images and more. It pulls together all the vital information for an area, allowing users to benefit from using just one app for the whole of the UK.

The Loyalty app is set to officially launch in Lutterworth with a drop in event, organised by Lutterworth Retail Forum, at Max Electrical in Church Street on Tuesday 8 May 2018 from 4.30pm to 6.30pm.

It will then launch in Market Harborough on Wednesday 9 May 2018 at the Angel Hotel (regency room) in High Street from 5pm to 6.30pm.

People are invited to come along and find out more.

The council is also hosting a series of free digital marketing workshops (see below) in Market Harborough and Lutterworth to help local retail businesses embrace social media and learn how it can boost sales.

Councillor Neil Bannister, Leader of Harborough District Council, said: “The LoyalFree app is an innovative way for local retailers to boost their takings. This, alongside the free digital marketing workshops we’re running, will hopefully give businesses more confidence to ensure they keep up with those businesses which are taking full advantage of online platforms.”

If you’re a retail or tourism business based in the Harborough District please email hello@loyalfree.co.uk for details of how you can get involved in the LoyalFree scheme and workshops.

If you’re a resident of, or visitor to, the area then click here to download the app for free and start saving money at local businesses: www.loyalfree.co.uk/download

If you’re interested in the digital marketing workshops email Helen Nicholls at h.nicholls@harborough.gov.uk

Market Harborough digital marketing workshops

Date	Workshop	Venue and time	Book Here
16 May 2018	Introductory – 25 x tips	The Angel (Regency) – 6pm – 8pm	Book Here
24 May 2018	Introductory – 25 x tips	The Angel (Regency) – 10am – 12pm	Book Here
7 June 2018	Number 1 (Facebook)	3 Swans Hotel (Fairfax Room 1 & 2) – 9am – 12.30pm	Book Here
25 June 2018	Number 1 (Facebook)	3 Swans Hotel (Fairfax Room 1 & 2) – 5pm – 8.30pm	Book Here
23 August 2018	Number 2 (Email but tbc)	The Chamber, HDC – 9am – 12.30pm	Book Here
13 September 2018	Number 3	3 Swans Hotel (Cygnet Room) – 9am – 12.30pm	Book Here
26 September 2018	Number 4	The Chamber, HDC – 9am – 12.30pm	Book Here
10 October 2018	Number 5	3 Swans Hotel (Cygnet Room) – 9am – 12.30pm	Book Here
24 October 2018	Number 6	The Chamber, HDC – 9am – 12.30pm	Book Here

Lutterworth digital marketing workshops

Date	Event/ Training Session	Venue and time	Book Here
15 May 2018	Introductory – 25 x tips	Greyhound (Christina Room) – 6 – 8pm	Book Here
8 June 2018	Number 1 (Facebook)	Greyhound – 9am – 12.30pm	Book Here
23 August 2018	Number 2 (Email but tbc)	Greyhound – 1.30pm – 5pm	Book Here
12 September 2018	Number 3	Greyhound – 9am – 12.30pm	Book Here
25 September 2018	Number 4	tbc	Book Here
9 October 2018	Number 5	Greyhound – 1.30pm – 5pm	Book Here
23 October 2018	Number 6	tbc	Book Here